It all began with a challenge to our team: post ANYTHING consistently online and you'll eventually get traction.

At the time, as a new agent, I thought it was the dumbest thing ever, and to spite our challenger, I decided to go on a 45-day spree of posting the most inane things my mind could think of related to the business. Eventually, I boiled it down to just stating "buy house" over and over again- which was pretty funny and got a lot of people engaged. That was until a typo caught fire

"BUY HOUJ"

It goes beyond the realm of braindead advertisement and into the meta-ironic category.

Simultaneously gets a clear, concise message across without taking itself too seriously and jabbing fun at obtuse, propagandistic advertisements of the post-modern era and when dealing with what will likely be one of the most intense and stressful times of your life (top 10 just behind giving birth, losing a loved one, getting married, divorced, or being imprisoned), you'll like having someone with a sense of levity, irony, and absurdity to help professionally navigate with you to your next big move!